Last week we were delighted to win the Regenerative Tourism Award at the Visit Worcestershire Tourism Awards 2025/26.

The award is for “going beyond sustainability, making a positive, lasting impact on Worcestershire’s environment, communities and visitor experience” and “championing responsible tourism practices and helping secure a brighter, more sustainable future for the county.”

Big claims, indeed! But true…? Well, we hope so.

The big idea is:

That tourism can be sustainable, ethical and regenerative; and

That we can attract people to our site (with wine!) and then entice them into an appreciation of the natural environment, our sustainable practices and our community impact; and

That we can become ever-more effective evangelists for responsible, regenerative business by being a successful tourist attraction

It’s not a choice between regenerative or successful business models: they are complementary. And living and working in accordance with ethical and responsible principles should not be as difficult as some seem to think.

It’s unusual for us to blow our own trumpets, but we were so blown away by the judges’ comments that we felt we must share them verbatim.

“This award recognises businesses that put the environment, community and sense of place at the heart of what they do. It celebrates organisations that give back more than they take, demonstrating thoughtful stewardship of local landscapes and a commitment to ensuring Worcestershire’s natural and cultural assets can be enjoyed for generations to come. 

During their visit, the judges were struck by the genuine passion behind this business and the deep appreciation the team has for the landscape they care for. They highlighted how this philosophy flows through every part of the operation, from work that nurtures the land to thoughtful approaches that reduce waste and make use of natural materials. The judges also praised the business’s strong links with local suppliers and the surrounding community, noting how these connections enhance both the visitor experience and the sustainability of the wider area. Altogether, they felt this was a thoughtful, communityminded operation with a clear commitment to regeneration and responsible tourism.”

It is so gratifying that all of our work over the last 9 years has been appreciated by the community with whom we are so involved. And a further proof, if any is needed, that “Good Business” is, indeed, good business.